Green Room, established in 2021 by lifelong storytelling nerd Gina Rattan, is a full-service narrative strategy company based in New York City. Our mission is to transform information into unforgettable messaging. Gina designs personalized, high-touch narrative audits.

I spent 15 years directing Broadway, film, and television—Tony-winning productions, A-list talent, and live performances where the story had to land the first time, every time. In that world, I learned that results aren't just about effort; they are about narrative. If the story doesn't work, the performance doesn't matter. A director doesn't just manage actors; they manage the story that the audience believes.

Now, I bring that same discipline to high-performing leaders. The stakes have shifted from the stage to the boardroom, but the challenge remains the same: how to cut through the noise and tell a story that moves people. Whether it’s a high-visibility keynote, a hard conversation with a board, or a team that has lost its way, the solution is always found in the narrative.

What I do isn’t theory. It’s pressure-tested strategy. I help leaders bridge the gap between having the data and having the influence. Most leaders have the "script," but they lack the "direction." I provide the tools to architect stories that hold when the spotlight is on and the margin for error disappears.

My own evolution was a shift from "performance at all costs" to performance with purpose. It’s the same inflection point I help my clients face: that moment when the old playbook stops working and you need a narrative that is sharper, clearer, and more human. At this level, leadership isn’t about trying harder—it’s about presence, precision, and the skills to tell a story.